The One Content Creation Secret That’ll Crush Your Blogging Writer’s Block
The May Bonus Blog
Without a doubt when it comes to starting a blog, the top two concerns of any blogger are...
content creation and increasing blogging traffic. Ask any new blogger, present company included, what keeps them up at night and you are almost guaranteed to worry about how they can get more eyeballs on their content and how they can finally beat writer’s block once and for all.
After a year of blogging, I myself am still trying to solve the Blogging Traffic Rubik's Cube. But I do feel like I have finally crossed over into content creation utopia. And I'm not going to lie, getting here was quite the trip.
Now we've all heard the common content creation tips when it comes to how to start a blog. Select a niche. Make sure you pick a topic you're passionate about. To confirm said passion, draft a list of at least 15-20 blog post ideas before you commit to your niche to insure you can keep cranking out content. You know the drill.
But honestly, even after doing all of those things, eventually it is very likely that sooner or later you are going to hit the empty void that is writer’s block. It’s a cold, dark, cruel place and I’ve visited it many times during the last year — until I had his single content creation revelation.
Create Blogging Issue Themes Just Like Any Popular Monthly U.S. Magazine
Now here me out. Think of any popular international magazine —Time, People, Vogue, Elle, Harper’s Bazaar — and they all do same thing for every issue, every month, like clockwork. They all come up with a monthly theme for each issue.
The Beauty Issue. The Style Issue. The Climate Issue. The Summer Foods Issue. And jammed packed within said issues are dozens and dozens of individual articles which each relate to that one centralized theme.
Let’s think about this for a minute. How many articles does the average popular magazine contain each month? 20? 25? 30? Now, how often do you publish on your blog? Monthly? Bi-monthly? Weekly?
Even if you go full beast mode with your blog posting schedule and crank out one new piece of content everyday, approaching your blog content creation process like the editor of a popular commercial magazine can help you to easily brainstorm and, more importantly, actually write enough posts to fill your blog for a full month. If you have a more moderate blogging pace of posting a few times a week or a month, 30 pieces of content can easily keep you in writer’s bliss for two to three months at a time.
Since switching to this approach to content creation I have been able to spend just one weekend every quarter which allows me to brainstorm enough blogging content to keep me publishing fresh posts for three to four months at a stretch. In fact, since I started focusing on creating content themes I’ve found myself thinking that I actually have more blog post ideas than I can possibly publish!
So give this tactic a go and see where it takes you. And if you do try this blog post brainstorming approach, please DM me over on Instagram or email me at hello@lindseyandcoco.com to let me know how well it works for you. But based on my results, I’m already super optimistic for you. After all, if this strategy works for my most loved fashion and commercial magazines then I am positive it’ll work for you too!
Happy Blogging!
